According to a survey by Rakuten Insight in May 2023, more than three-fourth of the respondents in India were willing to buy a collaborated product between a brand and an influencer. Product endorsement by influencers has proven to boost sales and increase customer loyalty.
Share of people that purchased products from brands that collaborated with influencers in India in May 2023
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Rakuten Insight. (June 12, 2023). Share of people that purchased products from brands that collaborated with influencers in India in May 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1202959/india-people-that-purchased-influencer-brand-collaboration-products/
Rakuten Insight. "Share of people that purchased products from brands that collaborated with influencers in India in May 2023." Chart. June 12, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1202959/india-people-that-purchased-influencer-brand-collaboration-products/
Rakuten Insight. (2023). Share of people that purchased products from brands that collaborated with influencers in India in May 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1202959/india-people-that-purchased-influencer-brand-collaboration-products/
Rakuten Insight. "Share of People That Purchased Products from Brands That Collaborated with Influencers in India in May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202959/india-people-that-purchased-influencer-brand-collaboration-products/
Rakuten Insight, Share of people that purchased products from brands that collaborated with influencers in India in May 2023 Statista, https://www.statista.com/statistics/1202959/india-people-that-purchased-influencer-brand-collaboration-products/ (last visited December 30, 2024)
Share of people that purchased products from brands that collaborated with influencers in India in May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202959/india-people-that-purchased-influencer-brand-collaboration-products/
