Annual cost of an FMCG influencer worldwide 2020, by country

Published by Statista Research Department, Jan 6, 2023
During a 2020 survey carried out among marketing professionals working for fast-moving consumer goods (FMCG) brands, it was found that cooperation with a single influencer cost Italian FMCG companies on average 29.97 thousand U.S. dollars annually. In the United States, the cost amounted to 13.15 thousand U.S. dollars.

Annual cost of an FMCG influencer in selected countries worldwide as of June 2020 (in U.S. dollars)

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

November 2020

Region

Worldwide

Survey time period

June 2020

Number of respondents

917 respondents

Special properties

among marketing professionals working for FMCG brands

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Influencer marketing worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Influencer marketing worldwide

Overview

8

TikTok

8

Instagram

8

YouTube

6

Further related statistics

18

Further Content: You might find this interesting as well

Statistics

Topics

Influencer marketing in IndonesiaInternet usage in IndonesiaE-commerce in IndonesiaConsumer shopping behavior in IndonesiaSocial media in Indonesia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.