In 2020, Twitter influencers with fewer than 1,000 followers had the highest engagement rates, amounting to 1.4 percent. The rate was lower the more followers an influencer had. Ads on Twitter have shown a consistent growth of engagement rates since 2014.
Twitter influencer engagement rate worldwide in 2019, by follower count
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Business of Apps. (January 28, 2021). Twitter influencer engagement rate worldwide in 2019, by follower count [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1202901/twitter-influencer-engagement-rate/
Business of Apps. "Twitter influencer engagement rate worldwide in 2019, by follower count." Chart. January 28, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1202901/twitter-influencer-engagement-rate/
Business of Apps. (2021). Twitter influencer engagement rate worldwide in 2019, by follower count. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1202901/twitter-influencer-engagement-rate/
Business of Apps. "Twitter Influencer Engagement Rate Worldwide in 2019, by Follower Count." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/1202901/twitter-influencer-engagement-rate/
Business of Apps, Twitter influencer engagement rate worldwide in 2019, by follower count Statista, https://www.statista.com/statistics/1202901/twitter-influencer-engagement-rate/ (last visited November 22, 2024)
Twitter influencer engagement rate worldwide in 2019, by follower count [Graph], Business of Apps, January 28, 2021. [Online]. Available: https://www.statista.com/statistics/1202901/twitter-influencer-engagement-rate/
