TikTok influencer engagement rates worldwide 2023

Published by Statista Research Department, Mar 25, 2024
In 2023, TikTok influencers with 1,000 to 10,000 followers had 11.97 percent engagement rates, while influencers wiht over one million followers had an engagement rate of 9.67 percent. As of January 2023, TikTok was used daily by over 15.5 million Android users and 29.7 million iOS users.

TikTok influencer engagement rates worldwide in 2023, by follower count

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Release date

March 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

The source does not provide an exact date of survey.

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Online video content creatorsOnline video usage in the United StatesYouTubeInfluencer marketing worldwideTikTok
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