In 2023, TikTok influencers with 1,000 to 10,000 followers had 11.97 percent engagement rates, while influencers wiht over one million followers had an engagement rate of 9.67 percent. As of January 2023, TikTok was used daily by over 15.5 million Android users and 29.7 million iOS users.
TikTok influencer engagement rates worldwide in 2023, by follower count
Number of followers
Engagement rate
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HypeAuditor. (March 13, 2024). TikTok influencer engagement rates worldwide in 2023, by follower count [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1202892/tiktok-influencer-engagement-rate/
HypeAuditor. "TikTok influencer engagement rates worldwide in 2023, by follower count." Chart. March 13, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1202892/tiktok-influencer-engagement-rate/
HypeAuditor. (2024). TikTok influencer engagement rates worldwide in 2023, by follower count. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1202892/tiktok-influencer-engagement-rate/
HypeAuditor. "Tiktok Influencer Engagement Rates Worldwide in 2023, by Follower Count." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1202892/tiktok-influencer-engagement-rate/
HypeAuditor, TikTok influencer engagement rates worldwide in 2023, by follower count Statista, https://www.statista.com/statistics/1202892/tiktok-influencer-engagement-rate/ (last visited July 22, 2024)
TikTok influencer engagement rates worldwide in 2023, by follower count [Graph], HypeAuditor, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1202892/tiktok-influencer-engagement-rate/