Instagram influencer engagement rates worldwide 2023

Published by Statista Research Department, Mar 25, 2024
In 2023, Instagram influencers with between 1,000 and 10,000 followers had the highest engagement rates, amounting to 2.19 percent. The rate was lowest for mid-tier influencers with 50,000 to 500,000 followers. Lifestyle, beauty, and music were the most popular topics for Instagram influencers that year.

Instagram influencer engagement rates worldwide in 2023, by follower count

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Release date

March 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

The source does not provide an exact date of survey.

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