Types of influencers whose endorsed products were purchased India 2023

Published by
Tanushree Basuroy,
Nov 2, 2023
According to a survey by Rakuten Insight in May 2023, just under 70 percent of respondents in India purchased products endorsed by YouTube influencers. Instagram influencers had the second-largest impact on purchasing decisions during the survey period, followed by on-screen celebrities.

Types of influencers whose endorsed products were purchased across India in May 2023

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Release date

June 2023

Region

India

Survey time period

May 11 to 31, 2023

Number of respondents

14,739 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: What type of influencer endorsed the product that you purchased?

The survey question had 6,493 female and 8,246 male respondents.

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Global overview

4

Indian influencer market

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Brand collaboration

4

Instagram

5

Other platforms

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Consumer perspective

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Further related statistics

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Digital advertising in IndiaSocial media usage in IndiaIndiaInternet usage in IndiaAdvertising industry in India
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