According to a survey by Rakuten Insight in May 2023, more than half of the participants in India who chose not to purchase influencer-endorsed products did so because of lack of necessity. On the other hand, around 14 percent of the respondents did not trust the influencer.
Reasons for not purchasing products that were endorsed by an influencer in India in May 2023
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Rakuten Insight. (June 12, 2023). Reasons for not purchasing products that were endorsed by an influencer in India in May 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1202838/india-reasons-for-not-buying-influencer-endorsed-products/
Rakuten Insight. "Reasons for not purchasing products that were endorsed by an influencer in India in May 2023." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1202838/india-reasons-for-not-buying-influencer-endorsed-products/
Rakuten Insight. (2023). Reasons for not purchasing products that were endorsed by an influencer in India in May 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1202838/india-reasons-for-not-buying-influencer-endorsed-products/
Rakuten Insight. "Reasons for Not Purchasing Products That Were Endorsed by An Influencer in India in May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202838/india-reasons-for-not-buying-influencer-endorsed-products/
Rakuten Insight, Reasons for not purchasing products that were endorsed by an influencer in India in May 2023 Statista, https://www.statista.com/statistics/1202838/india-reasons-for-not-buying-influencer-endorsed-products/ (last visited December 22, 2024)
Reasons for not purchasing products that were endorsed by an influencer in India in May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202838/india-reasons-for-not-buying-influencer-endorsed-products/
