Live streaming usage rate on Kuaishou (Kwai) in China 2020-2024

Published by
Lai Lin Thomala,
Jul 17, 2024

As of May 2024, the second-largest Chinese short video platform Kuaishou or Kwai reported to have 89.1 percent of its users streaming live content in China. The entertainment company has been widely used among grassroots in the country as lots of its content depicts the daily life of rural regions.

Share of live streaming users on the short video platform Kuaishou (Kwai) in China from January 2020 to May 2024

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Release date

July 2024

Region

China

Survey time period

January 2020 to May 2024

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Short video apps in ChinaSocial media in ChinaOnline videos in ChinaMobile apps in ChinaTikTok
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