Live streaming usage rate on Douyin (TikTok) in China 2020-2024

Published by
Lai Lin Thomala,
Jul 17, 2024

As of May 2024, Douyin, the Chinese sister app of TikTok, reported to have 90.1 percent of its users streaming live content in China. The Beijing-based short video platform is growing its popularity in the country. Its users spent more than 73 minutes watching videos on the platform each day.

Share of live streaming users on the short video platform Douyin (TikTok) in China in selected months from January 2020 to May 2024

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Release date

July 2024

Region

China

Survey time period

January 2020 to May 2024

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