During a 2020 survey carried out among consumers from Germany, United Kingdom and the United States, 95 percent of respondents said they engaged weekly with influencers on YouTube; the same share named TikTok.
Share of consumers engaging with influencers weekly on selected social media platforms in Germany, the United Kingdom, and the United States as of August 2020
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Business of Apps. (January 28, 2021). Share of consumers engaging with influencers weekly on selected social media platforms in Germany, the United Kingdom, and the United States as of August 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1202671/influencer-engagement-platform/
Business of Apps. "Share of consumers engaging with influencers weekly on selected social media platforms in Germany, the United Kingdom, and the United States as of August 2020." Chart. January 28, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1202671/influencer-engagement-platform/
Business of Apps. (2021). Share of consumers engaging with influencers weekly on selected social media platforms in Germany, the United Kingdom, and the United States as of August 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1202671/influencer-engagement-platform/
Business of Apps. "Share of Consumers Engaging with Influencers Weekly on Selected Social Media Platforms in Germany, The United Kingdom, and The United States as of August 2020." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/1202671/influencer-engagement-platform/
Business of Apps, Share of consumers engaging with influencers weekly on selected social media platforms in Germany, the United Kingdom, and the United States as of August 2020 Statista, https://www.statista.com/statistics/1202671/influencer-engagement-platform/ (last visited December 21, 2024)
Share of consumers engaging with influencers weekly on selected social media platforms in Germany, the United Kingdom, and the United States as of August 2020 [Graph], Business of Apps, January 28, 2021. [Online]. Available: https://www.statista.com/statistics/1202671/influencer-engagement-platform/
