According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 59 percent of Singaporean respondents between 25 and 34 years stated that they would pay the same price as a similar product for an influencer collaboration product. The same survey found that the majority of Singaporean respondents had purchased an item or product because it had been endorsed by an influencer.
Acceptable price range for influencer collaboration products in Singapore as of May 2023, by age group
The survey question was: "How much more would you be willing to spend on a collaboration product between a brand and an influencer?"
Figures have been rounded
The survey was conducted among respondents of the following age groups:
16-24 years: 619 respondents
25-34 years: 1,168 respondents
35-44 years: 988 respondents
45-54 years: 356 respondents
55 and older: 109 respondents
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Rakuten Insight. (June 12, 2023). Acceptable price range for influencer collaboration products in Singapore as of May 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1202651/singapore-willingness-to-spend-on-influencer-collaboration-products-by-age-group/
Rakuten Insight. "Acceptable price range for influencer collaboration products in Singapore as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1202651/singapore-willingness-to-spend-on-influencer-collaboration-products-by-age-group/
Rakuten Insight. (2023). Acceptable price range for influencer collaboration products in Singapore as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1202651/singapore-willingness-to-spend-on-influencer-collaboration-products-by-age-group/
Rakuten Insight. "Acceptable Price Range for Influencer Collaboration Products in Singapore as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202651/singapore-willingness-to-spend-on-influencer-collaboration-products-by-age-group/
Rakuten Insight, Acceptable price range for influencer collaboration products in Singapore as of May 2023, by age group Statista, https://www.statista.com/statistics/1202651/singapore-willingness-to-spend-on-influencer-collaboration-products-by-age-group/ (last visited December 22, 2024)
Acceptable price range for influencer collaboration products in Singapore as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202651/singapore-willingness-to-spend-on-influencer-collaboration-products-by-age-group/
