Willingness to pay for influencer collaboration products Singapore 2023, by gender

Acceptable price range for influencer collaboration products in Singapore as of May 2023, by gender

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Release date

June 2023

Region

Singapore

Survey time period

May 11 to 31, 2023

Number of respondents

3,240 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "How much more would you be willing to spend on a collaboration product between a brand and an influencer?"

Figures have been rounded

The survey was conducted among 1,934 female respondents and 1,306 male respondents.

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