Willingness to buy influencer collaboration products Singapore 2023, by age group

Willingness to purchase products from an influencer collaboration in Singapore as of May 2023, by age group

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Release date

June 2023

Region

Singapore

Survey time period

May 11 to 31, 2023

Number of respondents

4,480 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Would you purchase a product that is a collaboration between a brand an an influencer?"

Figures have been rounded

The survey was conducted among respondents of the following age groups:
16-24 years: 793 respondents
25-34 years: 1,650 respondents
35-44 years: 1,331 respondents
45-54 years: 518 respondents
55 and older: 188 respondents

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