According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 78 percent of Singaporean respondents aged 16 to 24 years stated that they would purchase a product from an influencer collaboration. The same survey found that the majority of Singaporean respondents had purchased an item or product because it had been endorsed by an influencer.
Willingness to purchase products from an influencer collaboration in Singapore as of May 2023, by age group
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Willingness to purchase products from an influencer collaboration in Singapore as of May 2023, by age group
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The survey question was: "Would you purchase a product that is a collaboration between a brand an an influencer?"
Figures have been rounded
The survey was conducted among respondents of the following age groups:
16-24 years: 793 respondents
25-34 years: 1,650 respondents
35-44 years: 1,331 respondents
45-54 years: 518 respondents
55 and older: 188 respondents
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Rakuten Insight. (June 12, 2023). Willingness to purchase products from an influencer collaboration in Singapore as of May 2023, by age group [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/1202645/singapore-willingness-to-buy-influencer-collaboration-products-by-age-group/
Rakuten Insight. "Willingness to purchase products from an influencer collaboration in Singapore as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/1202645/singapore-willingness-to-buy-influencer-collaboration-products-by-age-group/
Rakuten Insight. (2023). Willingness to purchase products from an influencer collaboration in Singapore as of May 2023, by age group. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/1202645/singapore-willingness-to-buy-influencer-collaboration-products-by-age-group/
Rakuten Insight. "Willingness to Purchase Products from An Influencer Collaboration in Singapore as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202645/singapore-willingness-to-buy-influencer-collaboration-products-by-age-group/
Rakuten Insight, Willingness to purchase products from an influencer collaboration in Singapore as of May 2023, by age group Statista, https://www.statista.com/statistics/1202645/singapore-willingness-to-buy-influencer-collaboration-products-by-age-group/ (last visited April 03, 2025)
Willingness to purchase products from an influencer collaboration in Singapore as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202645/singapore-willingness-to-buy-influencer-collaboration-products-by-age-group/
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