According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 72 percent of Singaporean respondents stated that they would purchase a product from an influencer collaboration. The same survey found that the majority of Singaporean respondents had purchased an item or product because it had been endorsed by an influencer.
Willingness to purchase products from an influencer collaboration in Singapore as of May 2023
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Rakuten Insight. (June 12, 2023). Willingness to purchase products from an influencer collaboration in Singapore as of May 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1202643/singapore-willingness-to-buy-influencer-collaboration-products/
Rakuten Insight. "Willingness to purchase products from an influencer collaboration in Singapore as of May 2023." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1202643/singapore-willingness-to-buy-influencer-collaboration-products/
Rakuten Insight. (2023). Willingness to purchase products from an influencer collaboration in Singapore as of May 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1202643/singapore-willingness-to-buy-influencer-collaboration-products/
Rakuten Insight. "Willingness to Purchase Products from An Influencer Collaboration in Singapore as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202643/singapore-willingness-to-buy-influencer-collaboration-products/
Rakuten Insight, Willingness to purchase products from an influencer collaboration in Singapore as of May 2023 Statista, https://www.statista.com/statistics/1202643/singapore-willingness-to-buy-influencer-collaboration-products/ (last visited December 22, 2024)
Willingness to purchase products from an influencer collaboration in Singapore as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202643/singapore-willingness-to-buy-influencer-collaboration-products/
