During a 2020 survey carried out among consumers from Germany, United Kingdom and the United States, 21 percent of respondents said they were most likely to purchase a product promoted by an influencer in a TV ad; 11 percent said they were most likely to buy a product promoted in an Instagram story.
Share of consumers who believed selected influencer channels were most likely to lead to purchase in Germany, the United Kingdom, and the United States as of August 2020
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Business of Apps. (January 28, 2021). Share of consumers who believed selected influencer channels were most likely to lead to purchase in Germany, the United Kingdom, and the United States as of August 2020 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1202595/influencer-marketing-effectiveness/
Business of Apps. "Share of consumers who believed selected influencer channels were most likely to lead to purchase in Germany, the United Kingdom, and the United States as of August 2020." Chart. January 28, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1202595/influencer-marketing-effectiveness/
Business of Apps. (2021). Share of consumers who believed selected influencer channels were most likely to lead to purchase in Germany, the United Kingdom, and the United States as of August 2020. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1202595/influencer-marketing-effectiveness/
Business of Apps. "Share of Consumers Who Believed Selected Influencer Channels Were Most Likely to Lead to Purchase in Germany, The United Kingdom, and The United States as of August 2020." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/1202595/influencer-marketing-effectiveness/
Business of Apps, Share of consumers who believed selected influencer channels were most likely to lead to purchase in Germany, the United Kingdom, and the United States as of August 2020 Statista, https://www.statista.com/statistics/1202595/influencer-marketing-effectiveness/ (last visited December 23, 2024)
Share of consumers who believed selected influencer channels were most likely to lead to purchase in Germany, the United Kingdom, and the United States as of August 2020 [Graph], Business of Apps, January 28, 2021. [Online]. Available: https://www.statista.com/statistics/1202595/influencer-marketing-effectiveness/
