Influencer marketing effectiveness worldwide 2020, by platform

Share of consumers who believed selected influencer channels were most likely to lead to purchase in Germany, the United Kingdom, and the United States as of August 2020

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Release date

January 2021

Region

Germany, United Kingdom, United States

Survey time period

August 2020

Number of respondents

3,010 respondents

Age group

16 years and older

Supplementary notes

The survey was carried out via online surveys, interviews, and focus groups.

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Access all statistics starting from $2,388 USD yearly *

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