According to a survey on social media influencers conducted by Rakuten Insight in October 2020, approximately 51 percent of Singaporean respondents between 25 and 34 years stated that cosmetics was the type of products endorsed by influencers that they would purchase. The same survey found that the majority of Singaporean respondents had purchased an item or product because it had been endorsed by an influencer.
Type of products purchased by consumers based on influencers' endorsement in Singapore as of May 2023, by age group
The survey question was: "What type of product have you purchased because it was endorsed by an influencer?"
Figures have been rounded
The survey was conducted among respondents of the following age groups:
16-24 years: 405 respondents
25-34 years: 856 respondents
35-44 years: 712 respondents
45-54 years: 204 respondents
55 and older: 81 respondents
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Rakuten Insight. (June 12, 2023). Type of products purchased by consumers based on influencers' endorsement in Singapore as of May 2023, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1202494/singapore-products-bought-based-on-influencers-endorsement-by-age-group/
Rakuten Insight. "Type of products purchased by consumers based on influencers' endorsement in Singapore as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1202494/singapore-products-bought-based-on-influencers-endorsement-by-age-group/
Rakuten Insight. (2023). Type of products purchased by consumers based on influencers' endorsement in Singapore as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1202494/singapore-products-bought-based-on-influencers-endorsement-by-age-group/
Rakuten Insight. "Type of Products Purchased by Consumers Based on Influencers' Endorsement in Singapore as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202494/singapore-products-bought-based-on-influencers-endorsement-by-age-group/
Rakuten Insight, Type of products purchased by consumers based on influencers' endorsement in Singapore as of May 2023, by age group Statista, https://www.statista.com/statistics/1202494/singapore-products-bought-based-on-influencers-endorsement-by-age-group/ (last visited December 23, 2024)
Type of products purchased by consumers based on influencers' endorsement in Singapore as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202494/singapore-products-bought-based-on-influencers-endorsement-by-age-group/
