According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 51 percent of Singaporean respondents between 16 and 24 years stated that YouTubers were the type of influencer whose endorsed products they would purchase. The same survey found that the majority of Singaporean respondents followed at least one influencer on social media.
Type of influencers whose endorsed products were purchased by consumers in Singapore as of May 2023, by age group
The survey question was: "What type of influencer endorsed the product that you purchased?"
Figures have been rounded
The survey was conducted among respondents of the following age groups:
16-24 years: 405 respondents
25-34 years: 856 respondents
35-44 years: 712 respondents
45-54 years: 204 respondents
55 and older: 81 respondents
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Rakuten Insight. (June 12, 2023). Type of influencers whose endorsed products were purchased by consumers in Singapore as of May 2023, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1202472/singapore-influencers-endorsing-products-purchased-by-consumers-by-age-group/
Rakuten Insight. "Type of influencers whose endorsed products were purchased by consumers in Singapore as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1202472/singapore-influencers-endorsing-products-purchased-by-consumers-by-age-group/
Rakuten Insight. (2023). Type of influencers whose endorsed products were purchased by consumers in Singapore as of May 2023, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1202472/singapore-influencers-endorsing-products-purchased-by-consumers-by-age-group/
Rakuten Insight. "Type of Influencers Whose Endorsed Products Were Purchased by Consumers in Singapore as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202472/singapore-influencers-endorsing-products-purchased-by-consumers-by-age-group/
Rakuten Insight, Type of influencers whose endorsed products were purchased by consumers in Singapore as of May 2023, by age group Statista, https://www.statista.com/statistics/1202472/singapore-influencers-endorsing-products-purchased-by-consumers-by-age-group/ (last visited November 21, 2024)
Type of influencers whose endorsed products were purchased by consumers in Singapore as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202472/singapore-influencers-endorsing-products-purchased-by-consumers-by-age-group/
