According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 51 percent of Singaporean respondents between 16 and 24 years stated that YouTubers were the type of influencer whose endorsed products they would purchase. The same survey found that the majority of Singaporean respondents followed at least one influencer on social media.
Type of influencers whose endorsed products were purchased by consumers in Singapore as of May 2023, by age group
Characteristic
16-24 years
25-34 years
35-44 years
45-54 years
55 years and older
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The survey question was: "What type of influencer endorsed the product that you purchased?"
Figures have been rounded
The survey was conducted among respondents of the following age groups:
16-24 years: 405 respondents
25-34 years: 856 respondents
35-44 years: 712 respondents
45-54 years: 204 respondents
55 and older: 81 respondents
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Type of influencers whose endorsed products were purchased by consumers in Singapore as of May 2023, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1202472/singapore-influencers-endorsing-products-purchased-by-consumers-by-age-group/
Rakuten Insight. "Type of influencers whose endorsed products were purchased by consumers in Singapore as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1202472/singapore-influencers-endorsing-products-purchased-by-consumers-by-age-group/
Rakuten Insight. (2023). Type of influencers whose endorsed products were purchased by consumers in Singapore as of May 2023, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1202472/singapore-influencers-endorsing-products-purchased-by-consumers-by-age-group/
Rakuten Insight. "Type of Influencers Whose Endorsed Products Were Purchased by Consumers in Singapore as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202472/singapore-influencers-endorsing-products-purchased-by-consumers-by-age-group/
Rakuten Insight, Type of influencers whose endorsed products were purchased by consumers in Singapore as of May 2023, by age group Statista, https://www.statista.com/statistics/1202472/singapore-influencers-endorsing-products-purchased-by-consumers-by-age-group/ (last visited August 25, 2024)
Type of influencers whose endorsed products were purchased by consumers in Singapore as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202472/singapore-influencers-endorsing-products-purchased-by-consumers-by-age-group/