According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 51 percent of female and 38 percent male Singaporean respondents stated that Instagram influencers were the type of influencer whose endorsed products they would purchase. The same survey found that the majority of Singaporean respondents followed at least one influencer on social media.
Type of influencers whose endorsed products were purchased by consumers in Singapore as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Type of influencers whose endorsed products were purchased by consumers in Singapore as of May 2023, by gender [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1202467/singapore-influencers-endorsing-products-purchased-by-consumers-by-gender/
Rakuten Insight. "Type of influencers whose endorsed products were purchased by consumers in Singapore as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1202467/singapore-influencers-endorsing-products-purchased-by-consumers-by-gender/
Rakuten Insight. (2023). Type of influencers whose endorsed products were purchased by consumers in Singapore as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1202467/singapore-influencers-endorsing-products-purchased-by-consumers-by-gender/
Rakuten Insight. "Type of Influencers Whose Endorsed Products Were Purchased by Consumers in Singapore as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202467/singapore-influencers-endorsing-products-purchased-by-consumers-by-gender/
Rakuten Insight, Type of influencers whose endorsed products were purchased by consumers in Singapore as of May 2023, by gender Statista, https://www.statista.com/statistics/1202467/singapore-influencers-endorsing-products-purchased-by-consumers-by-gender/ (last visited December 27, 2024)
Type of influencers whose endorsed products were purchased by consumers in Singapore as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202467/singapore-influencers-endorsing-products-purchased-by-consumers-by-gender/
