According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 78 percent of Singaporean respondents aged 16 to 24 years stated that they had not purchased any items or products endorsed by influencers because they had not needed the endorsed products. The same survey found that the majority of Singaporean respondents followed at least one influencer on social media.
Reasons for not purchasing any products that were endorsed by influencers in Singapore as of May 2023, by age group
The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer? If no, why did you make the purchase"
Figures have been rounded
The survey was conducted among respondents of the following age groups:
16-24 years: 386 respondents
25-34 years: 790 respondents
35-44 years: 618 respondents
45-54 years: 310 respondents
55 and older: 103 respondents
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Rakuten Insight. (June 12, 2023). Reasons for not purchasing any products that were endorsed by influencers in Singapore as of May 2023, by age group [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1202454/singapore-reasons-for-not-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight. "Reasons for not purchasing any products that were endorsed by influencers in Singapore as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1202454/singapore-reasons-for-not-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight. (2023). Reasons for not purchasing any products that were endorsed by influencers in Singapore as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1202454/singapore-reasons-for-not-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight. "Reasons for Not Purchasing Any Products That Were Endorsed by Influencers in Singapore as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202454/singapore-reasons-for-not-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight, Reasons for not purchasing any products that were endorsed by influencers in Singapore as of May 2023, by age group Statista, https://www.statista.com/statistics/1202454/singapore-reasons-for-not-buying-products-endorsed-by-influencers-by-age-group/ (last visited December 25, 2024)
Reasons for not purchasing any products that were endorsed by influencers in Singapore as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202454/singapore-reasons-for-not-buying-products-endorsed-by-influencers-by-age-group/
