Reasons for not buying any items endorsed by influencers Singapore 2023, by gender

Reasons for not purchasing any products that were endorsed by influencers in Singapore as of May 2023, by gender

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Release date

June 2023

Region

Singapore

Survey time period

May 11 to 31, 2023

Number of respondents

2,207 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer? If no, why not?"

Figures have been rounded.

The survey was conducted among 1,174 female respondents and 1,033 male respondents.

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