According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 77 percent of Singaporean respondents stated that they had not purchased any items or products endorsed by influencers because they had not needed the endorsed products. The same survey found that the majority of Singaporean respondents followed at least one influencer on social media.
Reasons for not purchasing any products that were endorsed by influencers in Singapore as of May 2023
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Rakuten Insight. (June 12, 2023). Reasons for not purchasing any products that were endorsed by influencers in Singapore as of May 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1202436/singapore-reasons-for-not-buying-products-endorsed-by-influencers/
Rakuten Insight. "Reasons for not purchasing any products that were endorsed by influencers in Singapore as of May 2023." Chart. June 12, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1202436/singapore-reasons-for-not-buying-products-endorsed-by-influencers/
Rakuten Insight. (2023). Reasons for not purchasing any products that were endorsed by influencers in Singapore as of May 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1202436/singapore-reasons-for-not-buying-products-endorsed-by-influencers/
Rakuten Insight. "Reasons for Not Purchasing Any Products That Were Endorsed by Influencers in Singapore as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202436/singapore-reasons-for-not-buying-products-endorsed-by-influencers/
Rakuten Insight, Reasons for not purchasing any products that were endorsed by influencers in Singapore as of May 2023 Statista, https://www.statista.com/statistics/1202436/singapore-reasons-for-not-buying-products-endorsed-by-influencers/ (last visited November 21, 2024)
Reasons for not purchasing any products that were endorsed by influencers in Singapore as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202436/singapore-reasons-for-not-buying-products-endorsed-by-influencers/
