According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 44 percent of Singaporean respondents aged from 55 years and above stated that they had purchased an item or product endorsed by an influencer because they had been convinced by the promotion from the influencer. The same survey found that the majority of Singaporean respondents had purchased an item or product because it had been endorsed by an influencer.
Reasons for purchasing products that were endorsed by influencers in Singapore as of May 2023, by age group
The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make the purchase"
Figures have been rounded
The survey was conducted among respondents of the following age groups:
16-24 years: 405 respondents
25-34 years: 856 respondents
35-44 years: 712 respondents
45-54 years: 204 respondents
55 and older: 81 respondents
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Rakuten Insight. (June 12, 2023). Reasons for purchasing products that were endorsed by influencers in Singapore as of May 2023, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1202433/singapore-reasons-for-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight. "Reasons for purchasing products that were endorsed by influencers in Singapore as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1202433/singapore-reasons-for-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight. (2023). Reasons for purchasing products that were endorsed by influencers in Singapore as of May 2023, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1202433/singapore-reasons-for-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight. "Reasons for Purchasing Products That Were Endorsed by Influencers in Singapore as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202433/singapore-reasons-for-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight, Reasons for purchasing products that were endorsed by influencers in Singapore as of May 2023, by age group Statista, https://www.statista.com/statistics/1202433/singapore-reasons-for-buying-products-endorsed-by-influencers-by-age-group/ (last visited November 21, 2024)
Reasons for purchasing products that were endorsed by influencers in Singapore as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202433/singapore-reasons-for-buying-products-endorsed-by-influencers-by-age-group/
