According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 43 percent of female and 41 percent of male Singaporean respondents stated that they had purchased an item or product endorsed by an influencer because they had been convinced by the promotion from the influencer. The same survey found that the majority of Singaporean respondents had purchased an item or product because it had been endorsed by an influencer.
Reasons for purchasing products that were endorsed by influencers in Singapore as of May 2023, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Reasons for purchasing products that were endorsed by influencers in Singapore as of May 2023, by gender [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1202424/singapore-reasons-for-buying-products-endorsed-influencers-by-gender/
Rakuten Insight. "Reasons for purchasing products that were endorsed by influencers in Singapore as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1202424/singapore-reasons-for-buying-products-endorsed-influencers-by-gender/
Rakuten Insight. (2023). Reasons for purchasing products that were endorsed by influencers in Singapore as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1202424/singapore-reasons-for-buying-products-endorsed-influencers-by-gender/
Rakuten Insight. "Reasons for Purchasing Products That Were Endorsed by Influencers in Singapore as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202424/singapore-reasons-for-buying-products-endorsed-influencers-by-gender/
Rakuten Insight, Reasons for purchasing products that were endorsed by influencers in Singapore as of May 2023, by gender Statista, https://www.statista.com/statistics/1202424/singapore-reasons-for-buying-products-endorsed-influencers-by-gender/ (last visited December 04, 2024)
Reasons for purchasing products that were endorsed by influencers in Singapore as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202424/singapore-reasons-for-buying-products-endorsed-influencers-by-gender/
