According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 42 percent of Singaporean respondents stated that they had purchased an item or product endorsed by an influencer because they had been convinced by the promotion from the influencer. The same survey found that the majority of Singaporean respondents had purchased an item or product because it had been endorsed by an influencer.
Reasons for purchasing products that were endorsed by influencers in Singapore as of May 2023
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Rakuten Insight. (June 12, 2023). Reasons for purchasing products that were endorsed by influencers in Singapore as of May 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1202335/singapore-reasons-for-buying-products-endorsed-by-an-influencers/
Rakuten Insight. "Reasons for purchasing products that were endorsed by influencers in Singapore as of May 2023." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1202335/singapore-reasons-for-buying-products-endorsed-by-an-influencers/
Rakuten Insight. (2023). Reasons for purchasing products that were endorsed by influencers in Singapore as of May 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1202335/singapore-reasons-for-buying-products-endorsed-by-an-influencers/
Rakuten Insight. "Reasons for Purchasing Products That Were Endorsed by Influencers in Singapore as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202335/singapore-reasons-for-buying-products-endorsed-by-an-influencers/
Rakuten Insight, Reasons for purchasing products that were endorsed by influencers in Singapore as of May 2023 Statista, https://www.statista.com/statistics/1202335/singapore-reasons-for-buying-products-endorsed-by-an-influencers/ (last visited December 22, 2024)
Reasons for purchasing products that were endorsed by influencers in Singapore as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202335/singapore-reasons-for-buying-products-endorsed-by-an-influencers/
