Impact of social media influencers on buyer behavior Singapore, by age group

Published by Lucas Romero, Jun 28, 2023
According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 52 percent respondents in Singapore aged 25 to 34 years stated that they had purchased an item or product because it had been endorsed by an influencer. The same survey found that the majority of Singaporean respondents followed at least one influencer on social media.

Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023, by age group

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Release date

June 2023

Region

Singapore

Survey time period

May 11 to 31, 2023

Number of respondents

4,481 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer?"

Figures have been rounded

The survey was conducted among respondents of the following age groups:
16-24 years: 793 respondents
25-34 years: 1,650 respondents
35-44 years: 1,332 respondents
45-54 years: 518 respondents
55 and older: 188 respondents

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Social media in SingaporeInternet usage in SingaporeE-commerce in SingaporeMobile internet and apps in Singapore5G in Singapore
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