According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 52 percent respondents in Singapore aged 25 to 34 years stated that they had purchased an item or product because it had been endorsed by an influencer. The same survey found that the majority of Singaporean respondents followed at least one influencer on social media.
Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023, by age group
The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer?"
Figures have been rounded
The survey was conducted among respondents of the following age groups:
16-24 years: 793 respondents
25-34 years: 1,650 respondents
35-44 years: 1,332 respondents
45-54 years: 518 respondents
55 and older: 188 respondents
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Rakuten Insight. (June 12, 2023). Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1202330/singapore-influencer-impact-on-buyer-behavior-by-age-group/
Rakuten Insight. "Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1202330/singapore-influencer-impact-on-buyer-behavior-by-age-group/
Rakuten Insight. (2023). Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1202330/singapore-influencer-impact-on-buyer-behavior-by-age-group/
Rakuten Insight. "Share of People Who Have Purchased An Item or Product Because It Was Endorsed by An Influencer in Singapore as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202330/singapore-influencer-impact-on-buyer-behavior-by-age-group/
Rakuten Insight, Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023, by age group Statista, https://www.statista.com/statistics/1202330/singapore-influencer-impact-on-buyer-behavior-by-age-group/ (last visited December 22, 2024)
Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202330/singapore-influencer-impact-on-buyer-behavior-by-age-group/
