According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 55 percent of female and 43 percent of male Singaporean respondents stated that they had purchased an item or product because it had been endorsed by an influencer. The same survey found that the majority of Singaporean respondents followed at least one influencer on social media.
Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1202325/singapore-influencer-impact-on-buyer-behavior-by-gender/
Rakuten Insight. "Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1202325/singapore-influencer-impact-on-buyer-behavior-by-gender/
Rakuten Insight. (2023). Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1202325/singapore-influencer-impact-on-buyer-behavior-by-gender/
Rakuten Insight. "Share of People Who Have Purchased An Item or Product Because It Was Endorsed by An Influencer in Singapore as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202325/singapore-influencer-impact-on-buyer-behavior-by-gender/
Rakuten Insight, Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023, by gender Statista, https://www.statista.com/statistics/1202325/singapore-influencer-impact-on-buyer-behavior-by-gender/ (last visited December 23, 2024)
Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202325/singapore-influencer-impact-on-buyer-behavior-by-gender/
