Willingness to pay for influencer collaboration products Malaysia 2023, by age group

Acceptable price range for influencer collaboration products in Malaysia as of May 2023, by age group

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Release date

June 2023

Region

Malaysia

Survey time period

May 11 to 31, 2023

Number of respondents

7,166 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "How much more would you be willing to spend on a collaboration product between a brand and an influencer?"

Figures have been rounded

Age group breakdowns:
16-24 years: 2,249 respondents
25-34 years: 2,741 respondents
35-44 years: 1,502 respondents
45-54 years: 485 respondents
55+ years: 144 respondents

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