According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 51 percent of Malaysian respondents between 25 and 34 years stated that they would pay the same price as a similar product for an influencer collaboration product. The same survey found that the majority of Malaysian respondents had purchased one item or product because it had been endorsed by an influencer.
Acceptable price range for influencer collaboration products in Malaysia as of May 2023, by age group
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Rakuten Insight. (June 12, 2023). Acceptable price range for influencer collaboration products in Malaysia as of May 2023, by age group [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1202161/malaysia-willingness-to-spend-on-influencer-collaboration-products-by-age-group/
Rakuten Insight. "Acceptable price range for influencer collaboration products in Malaysia as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1202161/malaysia-willingness-to-spend-on-influencer-collaboration-products-by-age-group/
Rakuten Insight. (2023). Acceptable price range for influencer collaboration products in Malaysia as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1202161/malaysia-willingness-to-spend-on-influencer-collaboration-products-by-age-group/
Rakuten Insight. "Acceptable Price Range for Influencer Collaboration Products in Malaysia as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202161/malaysia-willingness-to-spend-on-influencer-collaboration-products-by-age-group/
Rakuten Insight, Acceptable price range for influencer collaboration products in Malaysia as of May 2023, by age group Statista, https://www.statista.com/statistics/1202161/malaysia-willingness-to-spend-on-influencer-collaboration-products-by-age-group/ (last visited December 19, 2024)
Acceptable price range for influencer collaboration products in Malaysia as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202161/malaysia-willingness-to-spend-on-influencer-collaboration-products-by-age-group/
