According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 50 percent of female and 49 percent of male Malaysian respondents stated that they would pay the same price as a similar product for an influencer collaboration product. The same survey found that the majority of Malaysian respondents had purchased one item or product because it had been endorsed by an influencer.
Acceptable price range for influencer collaboration products in Malaysia as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Acceptable price range for influencer collaboration products in Malaysia as of May 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1202158/malaysia-willingness-to-spend-on-influencer-collaboration-products-by-gender/
Rakuten Insight. "Acceptable price range for influencer collaboration products in Malaysia as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1202158/malaysia-willingness-to-spend-on-influencer-collaboration-products-by-gender/
Rakuten Insight. (2023). Acceptable price range for influencer collaboration products in Malaysia as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1202158/malaysia-willingness-to-spend-on-influencer-collaboration-products-by-gender/
Rakuten Insight. "Acceptable Price Range for Influencer Collaboration Products in Malaysia as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202158/malaysia-willingness-to-spend-on-influencer-collaboration-products-by-gender/
Rakuten Insight, Acceptable price range for influencer collaboration products in Malaysia as of May 2023, by gender Statista, https://www.statista.com/statistics/1202158/malaysia-willingness-to-spend-on-influencer-collaboration-products-by-gender/ (last visited December 22, 2024)
Acceptable price range for influencer collaboration products in Malaysia as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202158/malaysia-willingness-to-spend-on-influencer-collaboration-products-by-gender/
