According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 50 percent of Malaysian respondents stated that they would pay the same price as a similar product for an influencer collaboration product. The same survey found that the majority of Malaysian respondents had purchased one item or product because it had been endorsed by an influencer.
Acceptable price range for influencer collaboration products in Malaysia as of May 2023
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Rakuten Insight. (June 12, 2023). Acceptable price range for influencer collaboration products in Malaysia as of May 2023 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1202156/malaysia-willingness-to-spend-on-influencer-collaboration-products/
Rakuten Insight. "Acceptable price range for influencer collaboration products in Malaysia as of May 2023." Chart. June 12, 2023. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1202156/malaysia-willingness-to-spend-on-influencer-collaboration-products/
Rakuten Insight. (2023). Acceptable price range for influencer collaboration products in Malaysia as of May 2023. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1202156/malaysia-willingness-to-spend-on-influencer-collaboration-products/
Rakuten Insight. "Acceptable Price Range for Influencer Collaboration Products in Malaysia as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202156/malaysia-willingness-to-spend-on-influencer-collaboration-products/
Rakuten Insight, Acceptable price range for influencer collaboration products in Malaysia as of May 2023 Statista, https://www.statista.com/statistics/1202156/malaysia-willingness-to-spend-on-influencer-collaboration-products/ (last visited November 04, 2024)
Acceptable price range for influencer collaboration products in Malaysia as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202156/malaysia-willingness-to-spend-on-influencer-collaboration-products/
