According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 78 percent of Malaysian respondents aged 25 to 34 years stated that they would purchase a product from an influencer collaboration. The same survey found that the majority of Malaysian respondents had purchased one item or product because it had been endorsed by an influencer.
Willingness to purchase products from an influencer collaboration in Malaysia as of May 2023, by age group
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Rakuten Insight. (June 12, 2023). Willingness to purchase products from an influencer collaboration in Malaysia as of May 2023, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1202155/malaysia-willingness-to-buy-influencer-collaboration-products-by-age-group/
Rakuten Insight. "Willingness to purchase products from an influencer collaboration in Malaysia as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1202155/malaysia-willingness-to-buy-influencer-collaboration-products-by-age-group/
Rakuten Insight. (2023). Willingness to purchase products from an influencer collaboration in Malaysia as of May 2023, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1202155/malaysia-willingness-to-buy-influencer-collaboration-products-by-age-group/
Rakuten Insight. "Willingness to Purchase Products from An Influencer Collaboration in Malaysia as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202155/malaysia-willingness-to-buy-influencer-collaboration-products-by-age-group/
Rakuten Insight, Willingness to purchase products from an influencer collaboration in Malaysia as of May 2023, by age group Statista, https://www.statista.com/statistics/1202155/malaysia-willingness-to-buy-influencer-collaboration-products-by-age-group/ (last visited August 25, 2024)
Willingness to purchase products from an influencer collaboration in Malaysia as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202155/malaysia-willingness-to-buy-influencer-collaboration-products-by-age-group/