According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 78 percent of Malaysian respondents aged 25 to 34 years stated that they would purchase a product from an influencer collaboration. The same survey found that the majority of Malaysian respondents had purchased one item or product because it had been endorsed by an influencer.
Willingness to purchase products from an influencer collaboration in Malaysia as of May 2023, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Willingness to purchase products from an influencer collaboration in Malaysia as of May 2023, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1202155/malaysia-willingness-to-buy-influencer-collaboration-products-by-age-group/
Rakuten Insight. "Willingness to purchase products from an influencer collaboration in Malaysia as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1202155/malaysia-willingness-to-buy-influencer-collaboration-products-by-age-group/
Rakuten Insight. (2023). Willingness to purchase products from an influencer collaboration in Malaysia as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1202155/malaysia-willingness-to-buy-influencer-collaboration-products-by-age-group/
Rakuten Insight. "Willingness to Purchase Products from An Influencer Collaboration in Malaysia as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202155/malaysia-willingness-to-buy-influencer-collaboration-products-by-age-group/
Rakuten Insight, Willingness to purchase products from an influencer collaboration in Malaysia as of May 2023, by age group Statista, https://www.statista.com/statistics/1202155/malaysia-willingness-to-buy-influencer-collaboration-products-by-age-group/ (last visited December 21, 2024)
Willingness to purchase products from an influencer collaboration in Malaysia as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202155/malaysia-willingness-to-buy-influencer-collaboration-products-by-age-group/
