According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 76 percent of female and 75 percent of male Malaysian respondents stated that they would purchase a product from an influencer collaboration. The same survey found that the majority of Malaysian respondents had purchased one item or product because it had been endorsed by an influencer.
Willingness to purchase products from an influencer collaboration in Malaysia as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Willingness to purchase products from an influencer collaboration in Malaysia as of May 2023, by gender [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1202152/malaysia-willingness-to-buy-influencer-collaboration-products-by-gender/
Rakuten Insight. "Willingness to purchase products from an influencer collaboration in Malaysia as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1202152/malaysia-willingness-to-buy-influencer-collaboration-products-by-gender/
Rakuten Insight. (2023). Willingness to purchase products from an influencer collaboration in Malaysia as of May 2023, by gender. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1202152/malaysia-willingness-to-buy-influencer-collaboration-products-by-gender/
Rakuten Insight. "Willingness to Purchase Products from An Influencer Collaboration in Malaysia as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202152/malaysia-willingness-to-buy-influencer-collaboration-products-by-gender/
Rakuten Insight, Willingness to purchase products from an influencer collaboration in Malaysia as of May 2023, by gender Statista, https://www.statista.com/statistics/1202152/malaysia-willingness-to-buy-influencer-collaboration-products-by-gender/ (last visited November 23, 2024)
Willingness to purchase products from an influencer collaboration in Malaysia as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202152/malaysia-willingness-to-buy-influencer-collaboration-products-by-gender/
