According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 56 percent of Malaysian respondents between 25 and 34 years stated that clothing was the type of products endorsed by influencers that they would purchase. The same survey found that the majority of Malaysian respondents had purchased one item or product because it had been endorsed by an influencer.
Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023, by age group
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Rakuten Insight. (June 12, 2023). Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1202145/malaysia-products-bought-based-on-influencers-endorsement-by-age-group/
Rakuten Insight. "Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1202145/malaysia-products-bought-based-on-influencers-endorsement-by-age-group/
Rakuten Insight. (2023). Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1202145/malaysia-products-bought-based-on-influencers-endorsement-by-age-group/
Rakuten Insight. "Type of Products Purchased by Consumers Based on Influencers' Endorsement in Malaysia as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202145/malaysia-products-bought-based-on-influencers-endorsement-by-age-group/
Rakuten Insight, Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023, by age group Statista, https://www.statista.com/statistics/1202145/malaysia-products-bought-based-on-influencers-endorsement-by-age-group/ (last visited December 23, 2024)
Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202145/malaysia-products-bought-based-on-influencers-endorsement-by-age-group/
