Products bought based on influencers' endorsement Malaysia 2023, by gender

Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023, by gender

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Release date

June 2023

Region

Malaysia

Survey time period

May 11 to 31, 2023

Number of respondents

5,512 respondents

Age group

16 years and older

Special properties

among 3,928 female and 1,584 male respondents

Method of interview

Online survey

Supplementary notes

The survey question was: "What type of product have you purchased because it was endorsed by an influencer?"

Figures have been rounded

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