According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 57 percent of female and 52 percent of male Malaysian respondents stated that clothing was the type of products endorsed by influencers that they would purchase. The same survey found that the majority of Malaysian respondents had purchased one item or product because it had been endorsed by an influencer.
Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023, by gender [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1202141/malaysia-products-bought-based-on-influencers-endorsement-by-gender/
Rakuten Insight. "Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1202141/malaysia-products-bought-based-on-influencers-endorsement-by-gender/
Rakuten Insight. (2023). Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023, by gender. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1202141/malaysia-products-bought-based-on-influencers-endorsement-by-gender/
Rakuten Insight. "Type of Products Purchased by Consumers Based on Influencers' Endorsement in Malaysia as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202141/malaysia-products-bought-based-on-influencers-endorsement-by-gender/
Rakuten Insight, Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023, by gender Statista, https://www.statista.com/statistics/1202141/malaysia-products-bought-based-on-influencers-endorsement-by-gender/ (last visited November 23, 2024)
Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202141/malaysia-products-bought-based-on-influencers-endorsement-by-gender/
