Influencers endorsing products purchased by consumers Malaysia 2023, by age group

Type of influencers whose endorsed products were purchased by consumers in Malaysia as of May 2023, by age group

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Release date

June 2023

Region

Malaysia

Survey time period

May 11 to 31, 2023

Number of respondents

5,509 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "What type of influencer endorsed the product that you purchased?"

Figures have been rounded

Age group breakdowns:
16-24 years: 1,723 respondents
25-34 years: 2,198 respondents
35-44 years: 1,138 respondents
45-54 years: 350 respondents
55+ years: 100 respondents

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