According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 58 percent of Malaysian respondents between 16 and 24 years stated that YouTubers were the type of influencer whose endorsed products they would purchase. The same survey found that the majority of Malaysian respondents had purchased one item or product because it had been endorsed by an influencer.
Type of influencers whose endorsed products were purchased by consumers in Malaysia as of May 2023, by age group
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Rakuten Insight. (June 12, 2023). Type of influencers whose endorsed products were purchased by consumers in Malaysia as of May 2023, by age group [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1202118/malaysia-influencers-endorsing-products-purchased-by-consumers-by-age-group/
Rakuten Insight. "Type of influencers whose endorsed products were purchased by consumers in Malaysia as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1202118/malaysia-influencers-endorsing-products-purchased-by-consumers-by-age-group/
Rakuten Insight. (2023). Type of influencers whose endorsed products were purchased by consumers in Malaysia as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1202118/malaysia-influencers-endorsing-products-purchased-by-consumers-by-age-group/
Rakuten Insight. "Type of Influencers Whose Endorsed Products Were Purchased by Consumers in Malaysia as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202118/malaysia-influencers-endorsing-products-purchased-by-consumers-by-age-group/
Rakuten Insight, Type of influencers whose endorsed products were purchased by consumers in Malaysia as of May 2023, by age group Statista, https://www.statista.com/statistics/1202118/malaysia-influencers-endorsing-products-purchased-by-consumers-by-age-group/ (last visited December 26, 2024)
Type of influencers whose endorsed products were purchased by consumers in Malaysia as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202118/malaysia-influencers-endorsing-products-purchased-by-consumers-by-age-group/
