Reasons for not buying items endorsed by influencers Malaysia 2023, by age group

Published by
Amanda Siddharta,
Jun 23, 2023
According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 67 percent of Malaysian respondents aged 25 to 34 years stated that they had not purchased any products endorsed by influencers because there was nothing they needed. The same survey found that the majority of Malaysian respondents followed at least one influencer on social media.

Reasons for not purchasing any products that were endorsed by influencers in Malaysia as of May 2023, by age group

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

June 2023

Region

Malaysia

Survey time period

May 11 to 31, 2023

Number of respondents

3,841 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make the purchase"

Figures have been rounded

Age group breakdowns:
16-24 years: 1,345 respondents
25-34 years: 1,293 respondents
35-44 years: 810 respondents
45-54 years: 286 respondents
55+ years: 107 respondents

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Influencer marketing in Italy "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Influencer marketing in Italy

Overview

6

Doing business

7

Market leaders

6

Consumer insights

8

Further related statistics

2

Further Content: You might find this interesting as well

Statistics

Topics

Influencer marketing in SwedenInfluencer marketing in EuropeAdvertising in the NordicsInfluencer marketing in FranceInfluencer marketing in Italy
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.