According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 49 percent of Malaysian respondents between 25 and 34 years stated that they had purchased a product endorsed by an influencer because they were convinced by the promotion from the influencer. The same survey found that the majority of Malaysian respondents had purchased at least one item because it had been endorsed by an influencer.
Reasons for purchasing products that were endorsed by influencers in Malaysia as of May 2023, by age group
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Rakuten Insight. (June 12, 2023). Reasons for purchasing products that were endorsed by influencers in Malaysia as of May 2023, by age group [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1202082/malaysia-reasons-for-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight. "Reasons for purchasing products that were endorsed by influencers in Malaysia as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1202082/malaysia-reasons-for-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight. (2023). Reasons for purchasing products that were endorsed by influencers in Malaysia as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1202082/malaysia-reasons-for-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight. "Reasons for Purchasing Products That Were Endorsed by Influencers in Malaysia as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202082/malaysia-reasons-for-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight, Reasons for purchasing products that were endorsed by influencers in Malaysia as of May 2023, by age group Statista, https://www.statista.com/statistics/1202082/malaysia-reasons-for-buying-products-endorsed-by-influencers-by-age-group/ (last visited December 27, 2024)
Reasons for purchasing products that were endorsed by influencers in Malaysia as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202082/malaysia-reasons-for-buying-products-endorsed-by-influencers-by-age-group/
