Reasons for buying items endorsed by influencers Malaysia 2023, by age group

Reasons for purchasing products that were endorsed by influencers in Malaysia as of May 2023, by age group

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Release date

June 2023

Region

Malaysia

Survey time period

May 11 to 31, 2023

Number of respondents

5,512 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make the purchase"

Figures have been rounded

Age group breakdowns:
16-24 years: 1,724 respondents
25-34 years: 2,200 respondents
35-44 years: 1,138 respondents
45-54 years: 350 respondents
55+ years: 100 respondents

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