During a May 2020 survey carried out among B2B marketers, respondents were asked how they drive registrations to their virtual events. Website was the most cited channel used for this purpose, named by 80 percent of responding marketers. E-mail and social media followed on the list. Sales was the least used method of attracting participants according to the survey results.
Leading methods of driving registrations to virtual events according to B2B marketers worldwide as of May 2020
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Leading methods of driving registrations to virtual events according to B2B marketers worldwide as of May 2020
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*Survey respondent origins: 65% from the U.S., 30% from Europe and 5% from rest of the world. Question: "How do you drive registrations to your virtual event?"
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Markletic. (January 19, 2021). Leading methods of driving registrations to virtual events according to B2B marketers worldwide as of May 2020 [Graph]. In Statista. Retrieved April 04, 2025, from https://www.statista.com/statistics/1202054/marketers-method-drive-registration-virtual-events/
Markletic. "Leading methods of driving registrations to virtual events according to B2B marketers worldwide as of May 2020." Chart. January 19, 2021. Statista. Accessed April 04, 2025. https://www.statista.com/statistics/1202054/marketers-method-drive-registration-virtual-events/
Markletic. (2021). Leading methods of driving registrations to virtual events according to B2B marketers worldwide as of May 2020. Statista. Statista Inc.. Accessed: April 04, 2025. https://www.statista.com/statistics/1202054/marketers-method-drive-registration-virtual-events/
Markletic. "Leading Methods of Driving Registrations to Virtual Events According to B2b Marketers Worldwide as of May 2020." Statista, Statista Inc., 19 Jan 2021, https://www.statista.com/statistics/1202054/marketers-method-drive-registration-virtual-events/
Markletic, Leading methods of driving registrations to virtual events according to B2B marketers worldwide as of May 2020 Statista, https://www.statista.com/statistics/1202054/marketers-method-drive-registration-virtual-events/ (last visited April 04, 2025)
Leading methods of driving registrations to virtual events according to B2B marketers worldwide as of May 2020 [Graph], Markletic, January 19, 2021. [Online]. Available: https://www.statista.com/statistics/1202054/marketers-method-drive-registration-virtual-events/
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