According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 49 percent of female and 45 percent of male Malaysian respondents stated that they had purchased a product endorsed by an influencer because they were convinced by the promotion from the influencer. The same survey found that the majority of Malaysian respondents had purchased at least one item because it had been endorsed by an influencer.
Reasons for purchasing products that were endorsed by influencers in Malaysia as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Reasons for purchasing products that were endorsed by influencers in Malaysia as of May 2023, by gender [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1201911/malaysia-reasons-for-buying-products-endorsed-influencers-by-gender/
Rakuten Insight. "Reasons for purchasing products that were endorsed by influencers in Malaysia as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1201911/malaysia-reasons-for-buying-products-endorsed-influencers-by-gender/
Rakuten Insight. (2023). Reasons for purchasing products that were endorsed by influencers in Malaysia as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1201911/malaysia-reasons-for-buying-products-endorsed-influencers-by-gender/
Rakuten Insight. "Reasons for Purchasing Products That Were Endorsed by Influencers in Malaysia as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201911/malaysia-reasons-for-buying-products-endorsed-influencers-by-gender/
Rakuten Insight, Reasons for purchasing products that were endorsed by influencers in Malaysia as of May 2023, by gender Statista, https://www.statista.com/statistics/1201911/malaysia-reasons-for-buying-products-endorsed-influencers-by-gender/ (last visited December 18, 2024)
Reasons for purchasing products that were endorsed by influencers in Malaysia as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201911/malaysia-reasons-for-buying-products-endorsed-influencers-by-gender/
