According to a 2023 survey on social media influencers conducted by Rakuten Insight, approximately 63 percent of respondents in Malaysia aged 25 to 34 years stated that they had purchased an item or product because it had been endorsed by an influencer. The same survey found that the majority of Malaysian respondents followed at least one influencer on social media.
Share of people who have purchased an item or product because it was endorsed by an influencer in Malaysia as of May 2023, by age group
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Rakuten Insight. (June 12, 2023). Share of people who have purchased an item or product because it was endorsed by an influencer in Malaysia as of May 2023, by age group [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1201849/malaysia-influencer-impact-on-buyer-behavior-by-age-group-2020/
Rakuten Insight. "Share of people who have purchased an item or product because it was endorsed by an influencer in Malaysia as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1201849/malaysia-influencer-impact-on-buyer-behavior-by-age-group-2020/
Rakuten Insight. (2023). Share of people who have purchased an item or product because it was endorsed by an influencer in Malaysia as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1201849/malaysia-influencer-impact-on-buyer-behavior-by-age-group-2020/
Rakuten Insight. "Share of People Who Have Purchased An Item or Product Because It Was Endorsed by An Influencer in Malaysia as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201849/malaysia-influencer-impact-on-buyer-behavior-by-age-group-2020/
Rakuten Insight, Share of people who have purchased an item or product because it was endorsed by an influencer in Malaysia as of May 2023, by age group Statista, https://www.statista.com/statistics/1201849/malaysia-influencer-impact-on-buyer-behavior-by-age-group-2020/ (last visited December 19, 2024)
Share of people who have purchased an item or product because it was endorsed by an influencer in Malaysia as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201849/malaysia-influencer-impact-on-buyer-behavior-by-age-group-2020/
