Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by Rakuten Insight in May 2023, about 59 percent of respondents from Taiwan aged between 35 and 44 years who had followed at least one influencer on social media said that they had purchased the products endorsed by the influencer. A large proportion of these respondents did so because they were convinced by the promotion from the influencer.
Impact of social media influencers on purchasing in Taiwan as of May 2023, by age group
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Rakuten Insight. (June 15, 2023). Impact of social media influencers on purchasing in Taiwan as of May 2023, by age group [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1201844/taiwan-age-difference-of-influencers-impact-on-purchasing/
Rakuten Insight. "Impact of social media influencers on purchasing in Taiwan as of May 2023, by age group." Chart. June 15, 2023. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1201844/taiwan-age-difference-of-influencers-impact-on-purchasing/
Rakuten Insight. (2023). Impact of social media influencers on purchasing in Taiwan as of May 2023, by age group. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1201844/taiwan-age-difference-of-influencers-impact-on-purchasing/
Rakuten Insight. "Impact of Social Media Influencers on Purchasing in Taiwan as of May 2023, by Age Group." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1201844/taiwan-age-difference-of-influencers-impact-on-purchasing/
Rakuten Insight, Impact of social media influencers on purchasing in Taiwan as of May 2023, by age group Statista, https://www.statista.com/statistics/1201844/taiwan-age-difference-of-influencers-impact-on-purchasing/ (last visited November 25, 2024)
Impact of social media influencers on purchasing in Taiwan as of May 2023, by age group [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1201844/taiwan-age-difference-of-influencers-impact-on-purchasing/
