Impact of social media influencers on purchasing in Taiwan 2023, by age group

Impact of social media influencers on purchasing in Taiwan as of May 2023, by age group

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Release date

June 2023

Region

Taiwan

Survey time period

May 11 to 31, 2023

Number of respondents

9,253 respondents

Age group

16 years and older

Special properties

among respondents who followed at least one influencer on social media

Method of interview

Online survey

Supplementary notes

Original survey question:
Have you ever purchased an item or product because it was endorsed by the influencer?

Age group breakdowns:
16-24 years: 16 percent
25-34 years: 31 percent
35-44 years: 28 percent
45-54 years: 17 percent
55+ years: 8 percent

Figures might not sum up to 100 percent due to rounding up.

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Overview

4

Leading markets

4

Social media platforms

4

Influencers

4

Audience

3

Consumer behavior and preferences

5

Further related statistics

9
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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