According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 63 percent of female and 50 percent of male respondents in Malaysia stated that they had purchased an item or product because it had been endorsed by an influencer. The same survey found that the majority of the respondents followed at least one influencer on social media.
Share of people who have purchased an item or product because it was endorsed by an influencer in Malaysia as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Share of people who have purchased an item or product because it was endorsed by an influencer in Malaysia as of May 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1201840/malaysia-influencer-impact-on-buyer-behavior-by-gender/
Rakuten Insight. "Share of people who have purchased an item or product because it was endorsed by an influencer in Malaysia as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1201840/malaysia-influencer-impact-on-buyer-behavior-by-gender/
Rakuten Insight. (2023). Share of people who have purchased an item or product because it was endorsed by an influencer in Malaysia as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1201840/malaysia-influencer-impact-on-buyer-behavior-by-gender/
Rakuten Insight. "Share of People Who Have Purchased An Item or Product Because It Was Endorsed by An Influencer in Malaysia as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201840/malaysia-influencer-impact-on-buyer-behavior-by-gender/
Rakuten Insight, Share of people who have purchased an item or product because it was endorsed by an influencer in Malaysia as of May 2023, by gender Statista, https://www.statista.com/statistics/1201840/malaysia-influencer-impact-on-buyer-behavior-by-gender/ (last visited December 22, 2024)
Share of people who have purchased an item or product because it was endorsed by an influencer in Malaysia as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201840/malaysia-influencer-impact-on-buyer-behavior-by-gender/
