Impact of social media influencers on purchasing in Taiwan 2023

Published by
Lai Lin Thomala,
Jun 20, 2023
Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by Rakuten Insight in May 2023, about 60 percent of respondents from Taiwan who had followed at least one influencer on social media said that they had purchased the products endorsed by the influencer. A large proportion of these respondents did so because they were convinced by the promotion from the influencer.

Impact of social media influencers on purchasing in Taiwan as of May 2023

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Release date

June 2023

Region

Taiwan

Survey time period

May 11 to 31, 2023

Number of respondents

7,256 respondents

Age group

16 years and older

Special properties

among respondents who followed at least one influencer on social media

Method of interview

Online survey

Supplementary notes

Original survey question:
Have you ever purchased an item or product because it was endorsed by the influencer?

The gender share of respondents: 59 percent of female and 41 percent of male.
Figures might not sum up to 100 percent due to rounding up.

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Overview

4

Leading markets

4

Social media platforms

4

Influencers

4

Audience

3

Consumer behavior and preferences

5

Further related statistics

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Topics

E-commerce advertising and marketingE-commerce worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwideArtificial intelligence (AI) use in marketing
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