Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by Rakuten Insight in May 2023, about 73 percent of respondents from Taiwan who were aged between 35 and 44 years had followed at least one influencer on social media. Slightly more than half of them said that they had purchased the products endorsed by the influencer.
Share of respondents following at least one influencer on social media in Taiwan as of May 2023, by age group
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Rakuten Insight. (June 15, 2023). Share of respondents following at least one influencer on social media in Taiwan as of May 2023, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1201826/taiwan-influencer-following-rate-on-social-media-by-age-group/
Rakuten Insight. "Share of respondents following at least one influencer on social media in Taiwan as of May 2023, by age group." Chart. June 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1201826/taiwan-influencer-following-rate-on-social-media-by-age-group/
Rakuten Insight. (2023). Share of respondents following at least one influencer on social media in Taiwan as of May 2023, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1201826/taiwan-influencer-following-rate-on-social-media-by-age-group/
Rakuten Insight. "Share of Respondents following at Least One Influencer on Social Media in Taiwan as of May 2023, by Age Group." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1201826/taiwan-influencer-following-rate-on-social-media-by-age-group/
Rakuten Insight, Share of respondents following at least one influencer on social media in Taiwan as of May 2023, by age group Statista, https://www.statista.com/statistics/1201826/taiwan-influencer-following-rate-on-social-media-by-age-group/ (last visited November 21, 2024)
Share of respondents following at least one influencer on social media in Taiwan as of May 2023, by age group [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1201826/taiwan-influencer-following-rate-on-social-media-by-age-group/
