Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by Rakuten Insight in May 2023, about 65 percent of respondents from Hong Kong who were aged between 35 and 44 years had followed at least one influencer on social media. Slightly more than half of them said that they had purchased the products endorsed by the influencer.
Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 15, 2023). Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1201821/hong-kong-influencer-following-rate-on-social-media-by-age-group/
Rakuten Insight. "Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by age group." Chart. June 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1201821/hong-kong-influencer-following-rate-on-social-media-by-age-group/
Rakuten Insight. (2023). Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1201821/hong-kong-influencer-following-rate-on-social-media-by-age-group/
Rakuten Insight. "Share of Respondents following at Least One Influencer on Social Media in Hong Kong as of May 2023, by Age Group." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1201821/hong-kong-influencer-following-rate-on-social-media-by-age-group/
Rakuten Insight, Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by age group Statista, https://www.statista.com/statistics/1201821/hong-kong-influencer-following-rate-on-social-media-by-age-group/ (last visited December 22, 2024)
Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by age group [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1201821/hong-kong-influencer-following-rate-on-social-media-by-age-group/
