Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a Chinese consumer survey conducted by Rakuten Insight in May 2023, a majority of respondents who had followed social media influencers said that they would purchase a product that is a collaboration between a brand and an influencer. About 60 percent of such male respondents stated that they would be willing to buy such items even if the price is higher than a similar product.
Acceptable price ranges for a product that is a collaboration between a brand and an influencer in China as of May 2023, by gender
Original survey question:
How much more would you be willing to spend on a collaboration product between a brand and an influencer?
The question was asked among 3,643 female and 2,550 male respondents who had followed at least one influencer on social media and were willing to buy a product that is a collaboration.
Figures might not sum up to 100 percent due to rounding up.
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Rakuten Insight. (June 15, 2023). Acceptable price ranges for a product that is a collaboration between a brand and an influencer in China as of May 2023, by gender [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1201786/china-acceptable-price-ranges-for-an-influencer-collaboration-product-by-gender/
Rakuten Insight. "Acceptable price ranges for a product that is a collaboration between a brand and an influencer in China as of May 2023, by gender." Chart. June 15, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1201786/china-acceptable-price-ranges-for-an-influencer-collaboration-product-by-gender/
Rakuten Insight. (2023). Acceptable price ranges for a product that is a collaboration between a brand and an influencer in China as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1201786/china-acceptable-price-ranges-for-an-influencer-collaboration-product-by-gender/
Rakuten Insight. "Acceptable Price Ranges for a Product That Is a Collaboration between a Brand and An Influencer in China as of May 2023, by Gender." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1201786/china-acceptable-price-ranges-for-an-influencer-collaboration-product-by-gender/
Rakuten Insight, Acceptable price ranges for a product that is a collaboration between a brand and an influencer in China as of May 2023, by gender Statista, https://www.statista.com/statistics/1201786/china-acceptable-price-ranges-for-an-influencer-collaboration-product-by-gender/ (last visited December 18, 2024)
Acceptable price ranges for a product that is a collaboration between a brand and an influencer in China as of May 2023, by gender [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1201786/china-acceptable-price-ranges-for-an-influencer-collaboration-product-by-gender/
