Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a Chinese consumer survey conducted by Rakuten Insight in May 2023, a majority of respondents who had followed social media influencers said that they would purchase a product that is a collaboration between a brand and an influencer. About 60 percent of such respondents stated that they would be willing to buy such items even if the price is higher than a similar product.
Acceptable price ranges for a product that is a collaboration between a brand and an influencer in China as of May 2023
Original survey question:
How much more would you be willing to spend on a collaboration product between a brand and an influencer?
The question was asked among the respondents who had followed at least one influencer on social media and were willing to buy a product that is a collaboration.
Figures might not sum up to 100 percent due to rounding up.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 15, 2023). Acceptable price ranges for a product that is a collaboration between a brand and an influencer in China as of May 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1201779/china-acceptable-price-ranges-for-an-influencer-collaboration-product/
Rakuten Insight. "Acceptable price ranges for a product that is a collaboration between a brand and an influencer in China as of May 2023." Chart. June 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1201779/china-acceptable-price-ranges-for-an-influencer-collaboration-product/
Rakuten Insight. (2023). Acceptable price ranges for a product that is a collaboration between a brand and an influencer in China as of May 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1201779/china-acceptable-price-ranges-for-an-influencer-collaboration-product/
Rakuten Insight. "Acceptable Price Ranges for a Product That Is a Collaboration between a Brand and An Influencer in China as of May 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1201779/china-acceptable-price-ranges-for-an-influencer-collaboration-product/
Rakuten Insight, Acceptable price ranges for a product that is a collaboration between a brand and an influencer in China as of May 2023 Statista, https://www.statista.com/statistics/1201779/china-acceptable-price-ranges-for-an-influencer-collaboration-product/ (last visited December 21, 2024)
Acceptable price ranges for a product that is a collaboration between a brand and an influencer in China as of May 2023 [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1201779/china-acceptable-price-ranges-for-an-influencer-collaboration-product/
