Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by Rakuten Insight in May 2023, 68 percent of male respondents from Taiwan who had followed social media influencers said that they would purchase a product that is a collaboration between a brand and an influencer.
Willingness to buy a product that is a collaboration between a brand and an influencer in Taiwan as of May 2023, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 15, 2023). Willingness to buy a product that is a collaboration between a brand and an influencer in Taiwan as of May 2023, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1201776/taiwan-willingness-to-buy-an-influencer-collaboration-product-by-gender/
Rakuten Insight. "Willingness to buy a product that is a collaboration between a brand and an influencer in Taiwan as of May 2023, by gender." Chart. June 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1201776/taiwan-willingness-to-buy-an-influencer-collaboration-product-by-gender/
Rakuten Insight. (2023). Willingness to buy a product that is a collaboration between a brand and an influencer in Taiwan as of May 2023, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1201776/taiwan-willingness-to-buy-an-influencer-collaboration-product-by-gender/
Rakuten Insight. "Willingness to Buy a Product That Is a Collaboration between a Brand and An Influencer in Taiwan as of May 2023, by Gender." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1201776/taiwan-willingness-to-buy-an-influencer-collaboration-product-by-gender/
Rakuten Insight, Willingness to buy a product that is a collaboration between a brand and an influencer in Taiwan as of May 2023, by gender Statista, https://www.statista.com/statistics/1201776/taiwan-willingness-to-buy-an-influencer-collaboration-product-by-gender/ (last visited November 21, 2024)
Willingness to buy a product that is a collaboration between a brand and an influencer in Taiwan as of May 2023, by gender [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1201776/taiwan-willingness-to-buy-an-influencer-collaboration-product-by-gender/
