Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by Rakuten Insight in May 2023, 68 percent of male respondents from Taiwan who had followed social media influencers said that they would purchase a product that is a collaboration between a brand and an influencer.
Willingness to buy a product that is a collaboration between a brand and an influencer in Taiwan as of May 2023, by gender
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Rakuten Insight. (June 15, 2023). Willingness to buy a product that is a collaboration between a brand and an influencer in Taiwan as of May 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1201776/taiwan-willingness-to-buy-an-influencer-collaboration-product-by-gender/
Rakuten Insight. "Willingness to buy a product that is a collaboration between a brand and an influencer in Taiwan as of May 2023, by gender." Chart. June 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1201776/taiwan-willingness-to-buy-an-influencer-collaboration-product-by-gender/
Rakuten Insight. (2023). Willingness to buy a product that is a collaboration between a brand and an influencer in Taiwan as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1201776/taiwan-willingness-to-buy-an-influencer-collaboration-product-by-gender/
Rakuten Insight. "Willingness to Buy a Product That Is a Collaboration between a Brand and An Influencer in Taiwan as of May 2023, by Gender." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1201776/taiwan-willingness-to-buy-an-influencer-collaboration-product-by-gender/
Rakuten Insight, Willingness to buy a product that is a collaboration between a brand and an influencer in Taiwan as of May 2023, by gender Statista, https://www.statista.com/statistics/1201776/taiwan-willingness-to-buy-an-influencer-collaboration-product-by-gender/ (last visited December 22, 2024)
Willingness to buy a product that is a collaboration between a brand and an influencer in Taiwan as of May 2023, by gender [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1201776/taiwan-willingness-to-buy-an-influencer-collaboration-product-by-gender/
