Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by Rakuten Insight in May 2023, a majority of respondents from Taiwan who had followed social media influencers stated that they had bought products recommended by influencers. Endorsed cosmetics were the most commonly bought products with 41 percent respondents saying that they had made a purchase.
Impact of influencer endorsements on buying in Taiwan as of May 2023, by product type
Original survey question:
What type of product have you purchased because it was endorsed by an influencer? (multiple answers allowed)
The question was asked among 3,751 female and 1,803 male respondents who had followed at least one influencer on social media and had purchased the items promoted by the influencer.
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Rakuten Insight. (June 15, 2023). Impact of influencer endorsements on buying in Taiwan as of May 2023, by product type [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1201746/taiwan-influencer-endorsements-effect-on-purchases-by-product-type/
Rakuten Insight. "Impact of influencer endorsements on buying in Taiwan as of May 2023, by product type." Chart. June 15, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1201746/taiwan-influencer-endorsements-effect-on-purchases-by-product-type/
Rakuten Insight. (2023). Impact of influencer endorsements on buying in Taiwan as of May 2023, by product type. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1201746/taiwan-influencer-endorsements-effect-on-purchases-by-product-type/
Rakuten Insight. "Impact of Influencer Endorsements on Buying in Taiwan as of May 2023, by Product Type." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1201746/taiwan-influencer-endorsements-effect-on-purchases-by-product-type/
Rakuten Insight, Impact of influencer endorsements on buying in Taiwan as of May 2023, by product type Statista, https://www.statista.com/statistics/1201746/taiwan-influencer-endorsements-effect-on-purchases-by-product-type/ (last visited December 23, 2024)
Impact of influencer endorsements on buying in Taiwan as of May 2023, by product type [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1201746/taiwan-influencer-endorsements-effect-on-purchases-by-product-type/
